New Apple Store Opens Today in the Tower Theater on Broadway Downtown Los Angeles

The sparkling Apple Store Downtown Los Angeles officially opens its doors today, just steps away from the Eastern Columbia Building loft condominiums on Broadway EasternColumbiaLoft.com. The new retail venue features the expected Apple iPhones, computers and watches, in a dramatic setting of a very ornately renovated historic Tower Theater at 7th Street. | GRAND OPENING PHOTOS

After several years of painstaking transformation, the store grand opening coincides with the re-opening of DTLA this month, after more than a year of virus hysteria and radical lockdown that seriously impaired the restaurant, retail and entertainment industries of L.A. Hopefully, the opening of such a popular and esteemed establishment will help somewhat to make up for the large numbers of local small businesses that have been devastated by authoritarian edicts.

The roaring 20s Tower Theater building is an awe-inspiring example of historic Los Angeles architecture and artistic craftsmanship. Now, Angelenos and world visitors can really enjoy taking in the creative interior splendor of this 1920s theater, and its re-imagining by Apple.

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